About Me: Femmefitale

About my blog

I originally started my blog as a fitness blog documenting my journey as I prepared for my bikini bodybuilding competitions and competing as a professional bikini competitor. Since then, my blog has evolved into an amalgamation of all the important and interesting parts of my life. My blog still focuses on fitness and health but also delves into travelling, lifestyle, beauty, inspiration and more.

Why femmefitale?

I wanted to name my blog something that illustrated health, fitness, femininity, empowerment, strength, success and more. So I tweaked the “femme fatale” to be more “fit” focused and came up with the name ‘femmefitale.

About me 

My name is Joelle. I was born in 1994 in Sydney, Australia. My parents both grew up in Switzerland and immigrated to Australia just before my big brother, who is 18 months older than me, was born. I also have a younger sister.

I was quite an active child growing up and participated in swimming and horse riding many times per week. I also enjoyed sports like skiing, water-skiing, European handball (although I wasn’t very good at all) and soccer (something I also lacked talent in). When I reached the final years of my schooling life, I fell into a stage in my life where I prioritised socialising and my health and fitness became less important.

In 2012, my first year of university, I decided to make a change. I realised I had become lethargic and lazy, I lacked energy and I hardly exercised. Inspired by fitness and bikini models, I joined a gym and started lifting weights, doing cardio and learning about the food I was eating. I learned to fuel my body with the right foods and reaped the benefits of regular exercise.

After a while, I began to search for a goal that I could work towards with regards to my health and fitness.  I decided to prepare for a bikini bodybuilding competition, hired a coach and began a three month preparation for my first competition in early 2013. I placed first in that competition and entered another one two weeks later. I also placed first in that one and won the overall Bikini title. Spurred on by my success, I booked a trip to Greece and four weeks after the last competition headed overseas to compete at the INBA World Championships. There, I placed first in both the Bikini Novice and Bikini Open categories and won my INBA/PNBA Pro Card. It was a crazy experience! In November 2013 I travelled to San Diego to compete in my first professional competition at the INBA Natural Olympia. There, I won the Pro Bikini division, one of the best moments in my life.


My first competition – April 2013


At my second competition in May 2013


At the INBA World Championships in 2013 where I won my Pro Card.


At the INBA Natural Olympia 2013, where I placed first in my Pro Debut.

In 2014 I decided to take a break from competing as I was exhausted, both mentally and physically, from the back-t0-back competitions of the previous year. Competing takes a toll on your body and I wanted to give mine some time to rest. During the year, I worked on living a more balanced life and putting my time and energy into important things other than fitness. I competed again at the INBA Natural Olympia in November 2014 and placed sixth, something I was a little disappointed with but I was proud of the journey and route I took in 2014 nonetheless.

In 2015 I decided to take at least one year off competing. This year I have been focusing on my university studies as I’m in my fourth year of studying a Bachelor of Business Administration and a Bachelor of Laws. I still love fitness and health but do so without compromising other aspects of my life, as I had unintentionally done in previous years.

My latest adventure involves going overseas to Switzerland on university exchange for 6 months from August 2015 to January 2016, something which will no doubt be a life changing experience and allow me to mature and balance life even more. I’ll be blogging about my exchange, my travels, my health and fitness and more while I’m away. No doubt, during that time my blog will expand to cover more topics than health and fitness and I hope you enjoy following my journey.